Commercial Project
ASSEMBLY LABEL
HEAD OFFICE CUSTOMER FACING AREA - SYDNEY CBD
2019
1 Bligh Street, 2000
Sydney, NSW,
Australia
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Image References | FF&E Schdule | Spec Sheet
The office space of Assembly Label is located at the 24th floor of the only 6-star green star rated building in NSW. The reception and waiting areas are the very first impression of the office space and they are designed to communicate a sense of nature and awareness.
The idea of Assembly Label is to create a connection between beach and city life. The brand identity has manifest as a neutral colour palette and allows form to follow function. The design has therefore, become a unique opportunity to strike a perfect balance between clean and modern design and the laid-back Australian lifestyle. Rectilinear lines are complimented by soft furniture and materials such as the Merino Wool Nook Sofa by Jardan. The reception and waiting zone
characterise Assembly Label’s branding throughout their interior, joinery and furniture selection since all elements follow an earthy theme.
Because Assembly Label strives to minimise consumerism and support local designers, the interiors are designed to do the same. The furniture collection is solely selected from Australian brands such as Jardan and Mr and Mrs White, and all materials are locally sourced. The minimal features and joinery systems tie it all together to create a feeling of serenity and a timeless design that communicates the brand ethos.
BRAND IDENTITY
CONCEPT DEVELOPMENT
MOOD BOARD
CONCEPT DEVELOPMENT
HANDDRAWN SKECTHES
CONCEPT DEVELOPMENT
Design Alt. 1
Design Alt. 2
Design Alt. 3
MATERIALITY BOARD
CONCEPT DEVELOPMENT
MA01
Stone brick in pietry gray colour and honed finish.
Supplied by
Skheme
MA02
Satin black aluminium. Anodized, matte finish
Supplied by
The Metal Company
MA03
Premium quality tablelands timber. Smooth finish and natural coloured oak.
Supplied by
Nauvrban
MA04
Malta Jaquard fabric. Polyester and cotton with linen finish. Nougat colour.
Supplied by
Warwick
MA05
Natural white paint finish.
Supplied by
Dulux
FURNITURE BOARD
CONCEPT DEVELOPMENT
FU01
Trea Chair, ergonomic chair designed for Humanscale.
Designed by
Todd Bracher
FU02
Nook Lounge Armchair in moonlght fleck fabric and ghost coloured American oak.
Designed by
Jardan
Moonlight fleck fabric.
Ghost
American oak.
FU03
Nook Lounge Sofa in moonlght fleck fabric and ghost coloured American oak.
Designed by
Jardan
Moonlight fleck fabric.
Ghost
American oak.
FU04
Cusomised AOC-T coffee table in oak.
Designed by
Made by Morgen
FU05
Kiss Cuddle side table in natural oak.
Designed by
Mr & Mrs White
FURNITURE PLAN
DOCUMENTATION
Copy room & storage
Waiting &seating area
Reception zone
E-commerce, marketing & IT
Conference room
Intimate meeting room
Hot desk area
CEO workstation
Research & design workroom
Production workroom
Showroom
Photo studio & dressing room
Lounge & break out area
Comfy meeting area
Kitchen & refreshment area
Product display
JOINERY PLAN
DOCUMENTATION
J001
Wall joinery with decorative imagery.
Inspired by
Elissa Stampa
J002
Minimal branding wall with logo in black matte steel.
Inspired by
Laurel & Wolf
J003
Reception desk joinery, Organic concept inspired by Assembly Label's brand identity.
Inspired by
Behance
J001
J003
J002
REFLECTIVE CEILING PLAN
DOCUMENTATION
LI01
3" recessed downlights. Colour 3500K.
Designed by
Element
LI02
Drop down spot head lights. Colour 3500K.
Designed by
Merge 3.0
LI03
LED pendant light. Colour 3500K.
Designed by
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